Currently Coveting :: PRISM London

There has been a distinct lack of posts on my blog recently. 

I apologise. 

I've been going through a 'less than peachy' time. I guess no one feels like sharing their life with anyone when it seems like everything is falling apart.

Well I've managed to super glue that shiz-nit back together.

I've cut loose the idiot screwing up the launch of Haylan Hall swimwear, and I've moved house to a happy home - complete with an awesome house mate (he's making me fresh coffee as I'm typing this, too cute right?) so I'm back to my usual self and ready to take over the world. #evilcackle

I'm going to start a weekly post titled 'Currently Coveting' which details my latest discovery - whether it be fashion, food or 'what ever the hell got me hyped that week.'

After experiencing first hand how much time, energy and money goes into launching a product, I have so much respect for anyone striking out on their own. I've also found myself paying more attention to the design and quality of items on offer - as well as the background of the company producing them. As consumers, I think we often underestimate the power we have to 'vote with our money' when choosing who to purchase from. With this in mind I'm making a conscious effort to support fellow entrepreneurs and purchasing from them. #SorryZara

So this week I am Currently Coveting :: PRISM London

I came across the brand while perusing net-a-porter.com It was this bikini top that caught my eye. 

Praslin in Terracotta

I love a good under wire top that can be bought separately from the bottoms - AKA a bikini that actually fits me. Plus, the straps are removable which is perfect to avoid tan lines when one is sun bathing. I think it would look amazing accessorised with gold jewellery if you were heading to a beach party.

So not content with finding one beautiful piece, I googled and found the PRISM website. Turns out they have lots of other lovely items too - and all named after dream holiday destinations.

Lanikai & Formentera in Mint

St. Barts in Champagne

Praslin & Biarritz in Antarctique

St. Tropez & Hollywood in Pink Speckle

...a bit of Ol' history

PRISM was launched in 2009, originally as an eye wear company. It was Founder/Creative Director Anna Laub's obsession with functionality and attention to detail that inspired the minimal aesthetic quality in her products.

Brooklyn Sunglasses - available for pre-order

The range then expanded to beachwear and swimwear to beach bags and espadrilles; all the while maintaining the same ethos – to make luxury products that are equally functional as they are beautiful.

These have to be my favourite pieces from the SS15 collection. The colour is so opulent. Perfect with a golden tan. 

I love the simple clean lines. Viewing this collection gave me the same sense of serenity I get whilst shopping in Muji. It's that minimalist, 'I don't need anything but the essentials, because I am always enough' ethos. I like that.

I will be checking out the PRISM store in London when I'm back, for sure.

EHH
xxx

Web: www.prismlondon.com/

Store: 54 Chiltern street, London, W1U 7QX, UK